5 Best Giving Tuesday Email Examples (+Best Practices)
5 Best Giving Tuesday Email Examples (+Best Practices)
Blog Article
If you're like most people, you probably receive a lot of emails during the holiday season. Inboxes can fill up quickly, and it can be tough to keep on top of everything. So, when an email from a charity or nonprofit pops up in your inbox, it's easy to gloss over it and move on.
But what if that email contains information about how your donation could make a real difference in the world? What if it shows you exactly how your contribution could help those in need?
That's where Giving Tuesday email examples come in to inspire you, make your emails stand out from the crowd, and remind people about the importance of giving.
What Is Giving Tuesday?
Giving Tuesday comes right after Black Friday and Cyber Monday. It’s a great day for people to donate or volunteer for the causes close to their hearts amidst the holiday season.
This movement of year-end giving began in 2012 and has gained momentum since then. According to a report published Italy Email Database by the Giving Tuesday organization in 2021, donations of $2.7 billion were collected in the US alone.
So, you should also hop on this trend and follow the tips below to create Giving Tuesday emails that will help ignite people’s urge to donate.
Best Practices to Create Effective Giving Tuesday Emails
Giving Tuesday is all about being compassionate and authentic. Getting your content right for the Giving Tuesday email campaigns is essential to nudge your subscribers to donate without being too pushy.
Follow the below best practices to craft emails that will tug at the heartstrings of your subscribers.
Personalize your emails
Personalizing emails improves your subscribers’ experience and builds a stronger connection with them. Why? Because it is easier for people to give to trustworthy nonprofit entities.
Therefore, ensure you add the relevant information about your subscribers in the email, like reminding them of their donation history. You can bring up your Giving Tuesday statistics from last year and thank them for their hearty donations.
Write catchy subject lines
Believe it or not, the battle for attention begins before your subscribers have opened your email.
Subject lines can make or break your Giving Purchase Email Leads Tuesday email campaigns. It is in your best interest to put some thought into crafting compelling subject lines. So, you can encourage your audience to open your emails.
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